Penguin is offering passengers on the London Underground the opportunity to read extracts of new books, ideas and author interviews this summer as part of the publisher’s 80th anniversary celebrations.
In collaboration with Transport for London (TfL) and Virgin Media’s Wifi service, Penguin has created a dedicated mobile-first site called Summer of Penguin where passengers will be offered a daily choice of stories from the publisher to read or listen to during their journey. The digital experience has been illustrated by graphic designer Rob Lowe.
Hannah Telfer, group director, consumer and digital development at Penguin Random House UK said the Read full story ›
Source: The Drum
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