Consumers are beginning to realise the monetary value of their data, with a single piece of personal data valued at £13, according to a report from mobile operator Orange.
The Future of Digital Trust study, the mobile operator’s second research project exploring consumer attitudes relating to how businesses use their personal data, investigated 10 core types of data that people may be willing to share.
In total, the 2,023 adults polled considered the cumulative value of the ten types of data they would share with businesses, including email addresses and location data, to be worth £140.
It highlighted that consumers believe businesses they Read full story ›
Source: The Drum
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