By Samuel Joy

This presentation covers:

• Is personalisation what customers really want?

• Toeing the line between creating tailored marketing and ‘cyber stalking’

• Creating a tailored social media experience

• How to use data effectively to create a customised experience which drives engagement and retention

Bio

Tania Seif, Head of Social Marketing, Gala Coral Group

Tania is the Head of Social Marketing at Coral. Part of the Gala Coral Group brands; Coral is one of the UK’s largest bookmaking and gaming brands. The company have a high street presence of over 1,800 shops, as well as a burgeoning online and mobile proposition.

Tania is responsible for setting the social marketing strategy for Coral, Read full story ›

Source: Marketing Week