By Ishbel Macleod

Peugeot has used The Weather Channel’s native ad platform, Branded Backgrounds, to create a campaign for the car manufacturer’s new 308 model.

Set to launch on 1 October and run for two months, the campaign sees The Weather Channel working collaboratively with creative agency Havas EHS to build the branded backgrounds for the campaign.

Melanie Kent, head of media and integration at Peugeot UK, said: “With the launch of the new Peugeot 308 this year we sought to reach a broad audience, and in the UK, given the weather is the most talked about subject, we felt an alliance with The Weather Read full story ›

Source: The Drum