Fairy it to move its global ad account to Publics as part of a wider drive by parent company Proctor & Gamble to cut at least $500m in agency fees over two years, The Drum understands.
Publicis already managed Fairy’s advertising in North America while Grey was the incumbent on the rest of the global business.
However, The Drum understands that during the procurement led pitch, rather than creative led, Publicis was able to win the rest of the business from Grey.
Subsequently, the account has been consolidated.
As of July last year P&G had cut the number of agencies Read full story ›
Source: The Drum
Industry News