By Shawn Lim

The Association of Accredited Advertising Agents Malaysia (4As) has ticked off brands for asking agencies to confer automatic intellectual property ownership transfer to them, after receiving reports of four different requests for proposals and pitch documents with these demands in June 2018 alone.

This contrasts with two reports a year at most previously, Khairudin Rahim, chief executive officer of 4As tells The Drum, which he said is alarming and needs to be halted before it escalates into a norm.

That is why 4As has released a strongly-worded statement that states such practices are ‘tantamount to clients demanding ideas without compensation’ Read full story ›

Source: The Drum