Pitches for the 55 million Argos account have been taking place this week. The review, managed by AAR and prompted by the arrival of the new marketing director, Stephen Vowles, kicked off in December and put the incumbent, CHI Partners, on alert. Agencies including Now, Publicis and Rainey Kelly Campbell Roalfe/Y R are battling CHI to secure the brief.
At least Argos seems to be sticking to its three-month review window, which is more than can be said for British Airways . When BA originally announced the review out of Bartle Bogle Hegarty, its tight schedule promised that the brief would Read full story ›

Source: Campaign