Earlier this year Playboy hired a former Twitch exec to supercharge its influencer-led platform as it pivots from a publisher to compete with the likes of OnlyFans.
The Drum sat down with Loren Pietra, vice-president of creator and influencer marketing at Playboy, who laid out her plans to bring influencers to the fore.
“Influencers and talent have always played a central role in Playboy’s business, with a storied history of introducing talent,” Piretra says. Her task is to tap into Playboy’s existing talent pool and scout for up-and-coming influencers to feature on its Centerfold site.
The aptly named Centerfold went Read full story ›
Source: The Drum
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