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Plusnet hit with ad ban over 'unintelligible' radio small print voiceover

on May 30, 2017 | 0 comments

By Rebecca Stewart

Yorkshire-based telecoms provider Plusnet has been hit with an ad ban over two radio slots which presented the terms and conditions of a promotion in an “unclear and unintelligible manner.”

The Advertising Standards Authority (ASA) has banned the radio campaigns – one of which promoted a broadband package and the other a mobile tariff offer – following one complaint that the terms and conditions in both ads were spoken too quickly, and thereby misleading.

Plusnet said it believed that the small print had been spoken by the voiceover actor who plays the brand’s ambassador ‘Plusnet Joe’ Read full story ›

Source: The Drum