Skincare brand Pond’s recently launched an AI chatbot that matches people to the right skin products and found that it delivered better results compared to its existing digital channels.
While it does not mean that Pond’s will shift all its energy and funds into chatbots, the brand has found a strong business case in including the technology as part of its digital mix.
The Drum spoke to Rohit Bhasin, global brand vice president, Pond’s to find out what exactly goes into such a project and why the activity sits comparably with digital advertising.
Where did the Read full story ›
Source: The Drum
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