By Shawn Lim

Adam Smith, chief revenue officer at entertainment and youth culture publisher Uproxx, explains how the pandemic has forced the publisher to change tack.

Publishers and media companies have spent the best part of the last year dancing around consumer behaviour shifts and coronavirus lockdown restrictions. With concerts on hold and cinemas shut, pop culture and youth culture media has been particularly affected.

Entertainment and youth culture publisher Uproxx has adapted its content offering to suit the new circumstances, unveiling a ‘digital cover’ property and bolstering its stable of content verticals in order to offer brand partners more real estate. According to Read full story ›

Source: The Drum