PortAventura World Parks & Resort has appointed Media Agency Group for the launch of Ferrari Land – Europe’s first ever Ferrari theme park.
Following a competitive pitch, MAG has been selected to take responsibility for all UK and Ireland-based advertising spend for the brand new Spanish theme park, the first of its kind in Europe, which is due to open on 7 April.
The activity was launched this week with a new TV ad, currently airing across ITV, Sky and RTE, and is due to be followed by further advertising spanning all media formats as part of a Read full story ›
Source: The Drum
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