The direct-to-consumer trend is no longer a novelty, and some of the earliest verticals to be disrupted by these emerging businesses and brands have been in the beauty, health and wellness industries. As e-commerce becomes the norm, both the rate of innovation and the range of choice are ramping up.
Dollar Shave Club, and its $1bn price tag to Unilever, is the most famous of the direct-to-consumer (D2C) subscription models, alongside other well-known brands such as makeup subscription service Birchbox. In a data, experience and loyalty-driven world, owning a direct relationship with a customer has become essential – which explains why Read full story ›
Source: The Drum
Industry News
