By Kendra Clark

Despite achieving bipartisan support, the proposed American Data Privacy and Protection Act faces a number of challenges ahead if it is to become law. Privacy and digital advertising experts spell out the hurdles that remain.

On Wednesday, Congress advanced a much-anticipated federal data privacy bill. In a bipartisan decision, the House Energy and Commerce Committee voted 53-2 to push the American Data Privacy and Protection Act (ADPPA) through to a vote in the House.

The bill is a sweeping piece of legislation that seeks to establish national standards for how tech companies and other businesses use consumers’ personal Read full story ›

Source: The Drum