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Problem Solved #8: Flipkart strengthens its e-commerce play to meet rising digital demand

on Oct 13, 2020 | 0 comments

By Amit Bapna

To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.

Problem: The pandemic has changed consumer behaviour with evolving trends on both demand and supply sides. Businesses are being forced to rethink their product offerings as well as delivery models.

Solution: Leading Indian e-commerce brand Flipkart scaled Read full story ›

Source: The Drum