At the TVB Forward Conference last week, Videa, which is backed by Cox Media Group, launched a supply side platform (SSP), which will enable local TV broadcasters to make inventory available programmatically.
Being backed by a competitor hasn’t held back broadcast groups like Graham Media Group, Hearst, Raycom, and E.W. Scripps, among others, from signing on as launch partners. In fact, it may be part of the appeal. “Videa’s platform is unique because it is the only sell-side platform that was developed by broadcasters for broadcasters, a much different approach than that of a digital real-time bidding (RTB) model,” Shereta Williams, Read full story ›
Source: The Drum
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