Amanda Mackenzie is a woman on a mission. In November last year, she announced that with her company’s backing, she would be taking a two-year break from her CMO role at Aviva to take on an executive advisor role at Project Everyone. Started by Love Actually director and Comic Relief co-founder Richard Curtis, its purpose is to contribute to the effort to achieve the United Nations’ 2030 sustainable development goals on poverty and climate change. Mackenzie has been brought in to make the entire planet – that’s seven billion people – aware of them.
Two weeks after the campaign Read full story ›
Source: Marketing Week
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