By Chaka Sobani

If further proof was needed of the creative power that diverse backgrounds and thinking can provide and the need for the advertising to embrace that change, the celebrated photographer Mario Testino provides just that.

Speaking at the Cannes International Festival of Creativity, Peruvian-born Testino said that his position as an outsider in an industry dominated by the French, Italians and Germans meant that he approached his art with a different vision to his contemporaries. “We live in a world where everyone is made to emulate others. It was only when I accepted that I was Peruvian was I true Read full story ›

Source: The Drum