Prostate Cancer is banking on increased digital, social and editorial investment to bolster its Men United campaign, marking the start of a bid to drive year-round engagement with the charity.
The TV campaign will run for five weeks from today (29 Janaury) alongside online activity that highlight male friendships and the value of those bonds to real groups of men. The idea is that by coming together in the pub or putting on a music gig for the charity, Prostate Cancer can form “a movement of men” to help fight the disease, according to chief executive Owen Sharp, who spoke to Read full story ›
Source: The Drum
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