Advertising is under pressure and holding companies must transform themselves drastically if they are to remain fit for purpose, according to Publicis Groupe boss Arthur Sadoun.
His rival Sir Martin Sorrell’s shock exit from the helm of WPP has led some analysts to speculate that the once all-powerful agency conglomerates are now ripe for being broken up.
But Sadoun told The Drum that his counterparts should have been rethinking their models long before the Sorrell saga stunned the industry.
“Nobody should’ve waited to see what has happened at WPP to realise that yes, holding companies need to transform drastically,” he Read full story ›
Source: The Drum
Industry News