By Shawn Lim

Publicis One has announced the launch of a creative solution hub called Prodigious in Malaysia, which brings together specialist production expertise in the production of branded content, video, digital and print under the same umbrella.

The global communications enterprise, which is part of Publicis Groupe, also announced that Koh Kiam Seng will lead the hub and be responsible for the overarching workflow processes, oversee and manage total process coordination of digital print production solutions, AV production, digital web production, as well as provide technical production consultations to external creative and brand management leads

The hub aims to help Read full story ›

Source: The Drum