By John Glenday

An alliance of 24 regional publishers, including Johnston Press, Newsquest, Archant and DC Thompson, have joined forces in an effort to persuade ad agencies and brands to switch their spending to local media in the wake of a brand safety scandal presently engulfing Google’s YouTube platform.

Dubbed 1XL, the union of regional publishers kicks off its charm offensive on brands with an open letter signed by the chief executive of each firm, highlighting some of the advantages which they say could come the way of those budgets Read full story ›

Source: The Drum