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Publishers would be ‘fools’ to disregard wearables, says FT's CTO John O’Donovan as he discusses smart-watch opportunities and responsive-design pitfalls

on Sep 30, 2014 | 0 comments

By Jessica Davies

The Financial Times’ first foray into smart watches has represented a vital part in its strategy to build a contextualised, API-based digital portfolio, and publishers would be “fools” to disregard the opportunities wearables can offer, according to FT chief technology officer John O’Donovan

Speaking to The Drum following its first venture into wearables with the launch of its fastFT service on the Samsung Gear S, O’Donovan said that early testing on the platform has “validated” that responsive web design is not all it’s cracked up to be, and that publishers must contextualise content to the screen or Read full story ›

Source: The Drum