Digital media trade body Digital Content Next (DCN) is launching an automated online ad marketplace, TrustX, with the aim of bringing greater transparency to the world of automated online advertising.
The ad marketplace will allow marketers to buy ad space across 25 premium media houses, with a host of publishers including ABC; Condé Nast; Hearst; NBCUniversal; Washington Post; Meredith; ESPN’ Vox Media and News Corp.
The launch means media buyers can purchase content across the different titles from a single point, but is not yet know how much ad space publishers will make available through the TrustX marketplace.
The marketplace, which is expected Read full story ›
Source: The Drum
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