By Ayesha Salim

The healthcare industry is constantly innovating with new technologies but has it kept up with the pace of digital marketing? For SVP/GM of digital solutions at PulsePoint, Chris Neuner, while healthcare marketers need to be educated on the use of data and technology, he’s seen some positive impact on the industry.

“Digital marketing has impacted the health industry by being able to find that needle in the haystack. It’s been able to find specific patient populations where sometimes it’s only 500 to 1000 patients globally,” he says.

In the video interview with The Drum, in partnership with PulsePoint, Neuner explains how commonalities Read full story ›

Source: The Drum