Key trends for this year include marketing with purpose, tapping into the culture at the speed of life and being personalised, according to Southeast Asia’s top brands on Twitter.
The Drum and Twitter have brought together three of the winners of last year’s #BestOfTweets to share lessons and tips about how to become a successful brand and create campaigns worth remembering and talking about, as well as what they think will be the biggest marketing trends for 2021.
Twitter’s managing director for Southeast Asia, Arvinder Gujral, joins The Drum’s APAC publisher Charlotte McEleny in speaking to marketers from McDonald’s Philippines, Shopee and Read full story ›
Source: The Drum
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