PriceWaterhouseCoopers (PwC), the professional services firm, has released its annual sports market outlook “At the gate and beyond.”
This year’s edition looks at the next five years and examines how media rights, gate revenue, and sponsorship, among other things, will alter the sports landscape.
While there is seemingly a new story every day about ESPN’s struggles – which are partly based on how much money they’ve committed to carrying games – there has never been more demand for rights. PwC projects that media rights will increase at a compound annual rate of 7.2 per cent, from an estimated $14.6 billion Read full story ›
Source: The Drum