As media businesses grow in scale with a number of huge mergers and acquisitions, including Time Warner and AT&T, the media landscape is changing. Here, Bill Koenigsberg, president, chief executive and founder of Horizon Media, answers our questions ahead of being named by The Ad Club of New York as one of its People of the Year.
What are your predictions for mergers in the media business, and how will it affect businesses like your own?
Other than more control in fewer players, consolidation should work in the favor of companies like Horizon. Greater ability for scale in reaching Read full story ›
Source: The Drum