Advertisers tying themselves to the Rugby World Cup helped push TV ad spend in the third quarter past the £1bn barrier for the first time, according to the Advertising Association/Warc Expenditure Report.
For better or worse, Guinness, O2, and Samsung were just some of the brands to up their ATL spend for the tournament, which saw the England team make an unexpectedly early exit.
Overall, television advertising rose 10.8 per cent for the period, driven by video-on-demand, which saw a 15.1 per cent increase in spend year-over-year.
Elsewhere, cinema spend grew 21.7 per cent year-on-year in the third quarter and, Read full story ›
Source: The Drum
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