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Quidditch Premier League: how magical marketing, fanatical fans and gender inclusivity conjured a sport

on Aug 30, 2017 | 0 comments

By John McCarthy

Quidditch teams clash

Quidditch, once a fictional broomstick sport from the world of Harry Potter, is now in the hands of muggles with the first official UK tournament taking place this week. The Drum touched down with organisers to see how a fantasy sport can become a reality.

Quidditch is a convoluted sport conceived by Harry Potter author JK Rowling as the wizarding world’s answer to ball games like football or rugby. In it witches and wizards atop broomsticks chase flying balls hoping to direct them into hoops while dodging and beating aggressive flying cannonballs. In the background two seekers chase another Read full story ›

Source: The Drum