By Ayesha Salim

Think you know everything about data and customer experience? Following the last episode of The Drum’s latest Everything You Need to Know (EYNTK) – About Data and Customer Experience video series, developed in partnership with Acxiom, The Drum has decided to put marketers to the test.

The series of videos, filmed in the back of a London cab, explains how to recognise individuals online and offline, as well as how to get closer to the single customer view. As a marketer, do you remember how much of your ROI can Read full story ›

Source: The Drum