By Seb Joseph

Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products.

The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet.

The appointment comes after Quorn this year scrapped the sporty tone of its Mo Farah ads, which it claimed had labelled it a “food for the few”, in favour of flouting the taste of its products.

Peter Harrison, Quorn marketing director said of Communicator’s appointment: “Their solution demonstrated a level of Read full story ›

Source: The Drum