Rakuten Marketing, a division of e-commerce company Rakuten, has appointed Seth Richardson to the role of chief technology officer.
Richardson, who joins after his attribution and measurement company DC Storm was acquired by Rakuten in 2014, will be responsible for the development of cross-channel measurement technology.
Rakuten Marketing’s roadmap is to deliver an omnichannel experience for current and future customers, to deliver a seamless, integrated, consistent, and easily trackable customer experience.
The Japanese company has officially launched in France and Germany under its newly unified and restructured line of business, which is replicated globally.
Rakuten Marketing’s core services remain but are to be Read full story ›
Source: The Drum
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