Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

RBS haunted by branch closures as hammy Halloween ad backfires

on Oct 30, 2015 | 0 comments

By John Glenday

The Royal Bank of Scotland has suffered a Halloween backlash after a light hearted social media campaign trumpeting supposed spooky goings on at one of its Highland branches was set upon by a crowd of angry townspeople.

Irate customers accuse the bank of abandoning remote communities by green lighting a series of branch closures, littering the landscape with old abandoned buildings and turning communities into ‘ghost towns’.

The social media campaign took the form of a 1950’s B-movie on its Facebook page suggesting that an historic branch in Fort William was haunted with terrified staff reporting strange goings on within.

However one unhappy Read full story ›

Source: The Drum