Facebook has announced the launch of its mobile advertising network, various rumours have suggested, with Facebook Audience Network (FAN) expected to allow advertisers the opportunity to distribute ads beyond news feeds, to third-party mobile applications.
Sheryl Sandberg said FAN is in ‘early testing stages’ while the company announced its Q1 figures earlier in April, suggesting that the launch will “provide greater reach for marketers and developers who are working with Facebook, but also improve the relevance of ads people see both on and off Facebook”.
Facebook will not be the first social media platform to do this: Twitter has acquired Read full story ›
Source: The Drum
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