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Real-time marketing can boost conversion rates by 26% but 75% of marketers still feel unequipped to deal with real-time responses

on Feb 27, 2014 | 0 comments

By Gillian West

Companies taking advantage of real-time marketing (RTM) experience a 26 per cent increase in conversion rates according to ‘The Real-Time Marketing’ report which surveyed nearly 900 company and agency marketers worldwide.

Commissioned by Monetate and Econsultancy, the report revealed 84 per cent of company respondents and 82 per cent of agency respondents believed RTM provided a better customer experience, with 47 per cent of company and 46 per cent of agency respondents seeing improved customer retention by using RTM.

Over a third (34 per cent) of company, and 29 per cent of agency, respondents also claimed RTM accounted for better Read full story ›

Source: The Drum