The Sun has made major U-turn over its paywall with the announcement that it will be scraped in an effort to better compete with its rivals.
The majority of the content on The Sun website will be free from 30 November as the News UK publisher moves into the free ad market where rival publications such as Mail Online have found a viable financial alternative to charging monthly subscriptions.
The Sun’s entry into the freemium ad market will significantly ramp up competition among national newspapers that are increasingly growing to depend on revenue from digital
media as print sales continue to plummet.
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Source: The Drum
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