Mastercard was playing with fire when it rebranded for the first time in decades almost six months ago, a move which saw it confidently trim back its logo in an attempt to modernise its appeal to reflect an increasingly digitised, cashless society.
Following an appearance at Mobile World Congress, Raja Rajamannar, chief marketing officer of Mastercard, reflected on the rebrand with The Drum, which rolled out back in June 2016.
At the time, the company revealed a bold, minimalist design that leveraged decades of brand recognition, built on the foundations laid by two years of Read full story ›
Source: The Drum
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