By Rebecca Stewart

GoPro and Red Bull have formalised their close working bond, signing a multi-year global partnership which will span content production distribution, cross-promotion and product innovation.

As well as giving GoPro access to over 1800 Red Bull events in more than 100 countries, the deal will also see Red Bull take an equity stake in the action camera brand’s business.

Similarly, GoPro will now be Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive moments from the energy drink’s events.

The duo have teamed up for several of Red Bull’s past stunts, including the shooting of the company’s Stratos space Read full story ›

Source: The Drum