Red Bull has launched a dedicated GoPro channel on its TV platform marking the first step in the brands’ multi-year partnership.
In May, GoPro and Red Bull formalised their close relationship by signing a multi-year global partnership that spans content production distribution, cross-promotion and product innovation.
As well as giving GoPro access to over 1800 Red Bull events in more than 100 countries, the deal meant Red Bull took an equity stake in the action camera brand’s business.
GoPro also became Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events. The Read full story ›
Source: The Drum
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