Reddit has launched a revamped self-serve advertising platform that includes improved analytics and a redesigned interface, signs the platform is getting serious about advertising.
Key to the update is more detailed reporting of metrics. Previously advertisers could only view the performance of the campaign over the entire time. Now they can track particular weeks, months, days in addition to CPM, CPC, and click through rates.
It comes at a time when digital advertising has been called into question for the murkiness of the digital supply chain.
Last year Facebook admitted it had misreported key metrics to advertisers, while Read full story ›
Source: The Drum
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