Upgrading touchpoint experiences is only the start, you need to consider the entire journey when engaging with customers buying your financial services and products, says Geoff Griffiths, managing director of BuiltVisible. And the way to do it? Invest in data and content.
The financial services market has become a bit of a specialism for my own agency, with clients covering insurance (B2B and B2C), mortgage advice, health cover and more, so it’s interesting to have the opportunity to reflect on the special challenges of working with financial services (FS) brands.
Obviously, for marketers, one of the major challenges is the sheer volume Read full story ›
Source: The Drum
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