Reebok is attempting to align itself with Super Tuesday’s primary elections with a pledge that it will donate $50,000 to a health related charity if any of the presidential candidates can complete a one mile run in 10 minutes or less.
Highlighting the benefits of exercise on the brain Reebok is encouraging the presidential candidates to show their commitment to their physical health in order to illustrate their mental aptitude for the role of president.
Using the #FitToLead hashtag the US sports brand is calling on social media to ask their preferred candidate to undertake the challenge in the name of charity.
Source: The Drum
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