AT&T and actress Reese Witherspoon announced today a plan to create a new entertainment destination featuring high quality and exclusive content, especially for fans of female-driven stories.
Hello Sunshine is Witherspoon and Otter Media’s cross-platform brand and consumer-facing content company. It will launch an ad-supported video on demand (VOD) channel in 2017 that will only be available for customers of DirecTV and DirecTV Now. The new multimedia brand will also develop a series featuring Witherspoon that will debut exclusively on the VOD channel.
“As we continue the journey of creating engaging entertainment for and about women at Hello Sunshine, it’s Read full story ›
Source: The Drum
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