Kasha Cacy’s newly-consolidated Engine has joined the crusade of networks offering clients a more workable partnership on offer and price. But in the process, it’s found itself going after a new type of client altogether.
It’s been eight months since Kasha Cacy arrived at the Engine offices in New York to become its global chief executive. It’s been six since she made the radical yet not unexpected decision to consolidate its collection of agencies – some with legacy, others without – into one central Engine brand. The motor may still need revving, but at least the components Read full story ›
Source: The Drum
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