Thomson Reuters needs help selling its advertising proposition to brands, and is on the hunt for an integrated agency with experience working in and across the media industry to assist in this.
A spokesperson from Reuters confirmed that the media company is on the hunt for an integrated agency which can provide a comprehensive ‘go-to-market’ strategy and help it sell this proposition to brands.
“Reuters Solutions put out an RFP for a go-to-market strategy to articulate and raise awareness of how brands and advertisers can harness the experience, infrastructure and unique capabilities of the world’s largest international news agency,” the spokesperson said.
Source: The Drum
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