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Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

on Mar 9, 2018 | 0 comments

By Shawn Lim

The recently concluded 2018 Winter Olympics in PyeongChang, South Korea marked the start of Chinese e-commerce giant Alibaba 10-year partnership with the International Olympic Committee (IOC).

With the Olympics staying in Asia for the next four years – the 2020 and 2022 Olympics will be held in Tokyo and Beijing respectively – sports marketing experts tell The Drum that this represents more opportunities for other Asian companies to join Alibaba and build their international profile by associating with the prestigious Olympic brand.

Presently, the top tier sponsors are The Olympic Partners (TOPs), which is currently a group of 13 companies Read full story ›

Source: The Drum