River Island has partnered with Snapchat to create a number of bespoke branded filters that activate in-store, the first campaign of its kind for a fashion brand as the platform gains popularity among advertisers hoping to tap into an engaged millennial audience.
The location-based ‘Snap & Share’ campaign will see users able to access a number of branded River Island filters while in stores in the UK and Republic of Ireland.
These filters are designed to highlight key brand and cultural messages and will vary across the season, as the brand hopes to remain timely and relevant in the minds Read full story ›
Source: The Drum
Industry News