UK electrical muscle stimulation (EMS) fitness brand Surge has chosen Rooster as its partner PR agency, following a highly competitive pitch process, to work on the upcoming launch of two new EMS studios.

This marks Rooster’s fourth client win since the UK’s national lockdown began 12 weeks ago, making it the agency’s first fitness client.

The Surge workout is unique in that it uses EMS technology to deliver an effective and efficient workout in just 20 minutes. EMS training is relatively new in the UK but has been hugely successful in Germany and Austria.

Tasked with launching two new studios in Bank and Read full story ›

Source: The Drum