By Andy Black

Travel bloggers have fast become more influential than review websites for those looking to escape to dreamy beaches and buzzing cities. The Drum Network asked some of our members and some travel industry marketers: how can marketers tap into the vast array of high profile bloggers without discrediting their authenticity with sponsored content?

Will Weeks, head of content, Contiki

Credibility is based on how bloggers engage with and are perceived by their audiences, so how marketers research and evaluate during outreach is vital. You need to ask yourself, does your product legitimately fit within their brand and travel behaviour, and how does Read full story ›

Source: The Drum